L'equilibrio ottimale del customer equity

Authors
Blattberg, Robert C. Deighton, John
Citation
Robert C. Blattberg et John Deighton, L'equilibrio ottimale del customer equity, Harvard business review, (1), 1997, pp. 30-38
Journal title
Harvard business review → ACNP
Issue
1
Year of publication
1997
Pages
30 - 38
Database
ESSPER
SICI code