I dati sul cliente diventano merce rara

Authors
Rayport, Jeffrey F. Hagel III, John
Citation
Jeffrey F. Rayport et John Hagel III, I dati sul cliente diventano merce rara, Harvard business review, (5), 1997, pp. 40-47
Journal title
Harvard business review → ACNP
Issue
5
Year of publication
1997
Pages
40 - 47
Database
ESSPER
SICI code