Megamarketing: nuovi strumenti per competere

Authors
Kotler, Philip
Citation
Philip Kotler, Megamarketing: nuovi strumenti per competere, Harvard business review, (1), 1994, pp. 82-93
Journal title
Harvard business review → ACNP
Issue
1
Year of publication
1994
Pages
82 - 93
Database
ESSPER
SICI code