Cliente fedele vantaggio competitivo

Authors
Reichheld, Frederick F.
Citation
Frederick F. Reichheld, Cliente fedele vantaggio competitivo, Harvard business review, (2), 1994, pp. 24-35
Journal title
Harvard business review → ACNP
Issue
2
Year of publication
1994
Pages
24 - 35
Database
ESSPER
SICI code