Per attirare clienti non si spende, si investe

Authors
Slywotzky, Adrian J. Shapiro, Benson P.
Citation
Adrian J. Slywotzky et Benson P. Shapiro, Per attirare clienti non si spende, si investe, Harvard business review, (2), 1994, pp. 18-32
Journal title
Harvard business review → ACNP
Issue
2
Year of publication
1994
Pages
18 - 32
Database
ESSPER
SICI code