Demarketing, yes, demarketing

Authors
Citation
Kotler Levy, Demarketing, yes, demarketing, L'Impresa, (2), 1972, pp. 94
Journal title
L'Impresa
ISSN journal
00356816 → ACNP
Issue
2
Year of publication
1972
Database
ESSPER
SICI code
0035-6816(1972)62:2<94:DYD>2.0.ZU;2-#