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ITA
ENG
Il marketing e il consumatore
Authors
Knecht, John
Van Westendorp, P.H.
Citation
John Knecht et P.H. Van Westendorp, Il marketing e il consumatore, L'Impresa, (11/12), 1974, pp. 468
Journal title
L'Impresa
ISSN journal
00356816 →
ACNP
Issue
11/12
Year of publication
1974
Database
ESSPER
SICI code
0035-6816(1974)62:11/12<468:IMEIC>2.0.ZU;2-N