Marketing (teorico) in USA e marketing (operativo) in Italia

Authors
Giacomotti, Alberto
Citation
Alberto Giacomotti, Marketing (teorico) in USA e marketing (operativo) in Italia, L'Impresa, (2), 1981, pp. 11
Journal title
L'Impresa
ISSN journal
00356816 → ACNP
Issue
2
Year of publication
1981
Database
ESSPER
SICI code
0035-6816(1981)62:2<11:M(IUEM>2.0.ZU;2-U