Philip Kotler: Marketing Management

Authors
Volpato, Giuseppe
Citation
Giuseppe Volpato, Philip Kotler: Marketing Management, L'Impresa, (7), 1993, pp. 78
Journal title
L'Impresa
ISSN journal
00356816 → ACNP
Issue
7
Year of publication
1993
Database
ESSPER
SICI code
0035-6816(1993)62:7<78:PKMM>2.0.ZU;2-J