A dynamic analysis of the diffusion of television advertising

Authors
Lin, Steven A.Y. Butler, Michael Navin, John
Citation
Steven A.Y. Lin et al., A dynamic analysis of the diffusion of television advertising, Rivista internazionale di scienze economiche e commerciali mmerciali, 45(1), 1998, pp. 87-97
Journal title
Rivista internazionale di scienze economiche e commerciali mmerciali
ISSN journal
00356751 → ACNP
Volume
45
Issue
1
Year of publication
1998
Pages
87 - 97
Database
ESSPER
SICI code
0035-6751(1998)45:1<87:ADAOTD>2.0.ZU;2-B