Advertising under uncertainty

Authors
Ghosh, Satyajit
Citation
Satyajit Ghosh, Advertising under uncertainty, Rivista internazionale di scienze economiche e commerciali mmerciali, 41(4), 1994, pp. 345-357
Journal title
Rivista internazionale di scienze economiche e commerciali mmerciali
ISSN journal
00356751 → ACNP
Volume
41
Issue
4
Year of publication
1994
Pages
345 - 357
Database
ESSPER
SICI code
0035-6751(1994)41:4<345:AUU>2.0.ZU;2-V