Branding in microeconomics: a modelling approach and an application.

Authors
Giannias, Dimitrios A. Giannias, Georgios A.
Citation
Dimitrios A. Giannias et Georgios A. Giannias, Branding in microeconomics: a modelling approach and an application., Rivista internazionale di scienze economiche e commerciali mmerciali, 50(1), 2003, pp. 109-120
Journal title
Rivista internazionale di scienze economiche e commerciali mmerciali
ISSN journal
00356751 → ACNP
Volume
50
Issue
1
Year of publication
2003
Pages
109 - 120
Database
ESSPER
SICI code
0035-6751(2003)50:1<109:BIMAMA>2.0.ZU;2-M