Futuro del marketing: Intervista a Philip Kotler

Authors
Scott, Walter Giorgio
Citation
Walter Giorgio Scott, Futuro del marketing: Intervista a Philip Kotler, Micro & macro marketing, 5(3), 1996, pp. 383-389
Journal title
Micro & macro marketing
ISSN journal
11214228 → ACNP
Volume
5
Issue
3
Year of publication
1996
Pages
383 - 389
Database
ESSPER
SICI code
1121-4228(1996)5:3<383:FDMIAP>2.0.ZU;2-I