Customer based view: dai principi alle azioni

Authors
Busacca, Bruno Valdani, Enrico
Citation
Bruno Busacca et Enrico Valdani, Customer based view: dai principi alle azioni, Micro & macro marketing, (1), 2001, pp. 7-31
Journal title
Micro & macro marketing
ISSN journal
11214228 → ACNP
Issue
1
Year of publication
2001
Pages
7 - 31
Database
ESSPER
SICI code
1121-4228(2001)7:1<7:CBVDPA>2.0.ZU;2-D