Shoptainment: verso il marketing dell'esperienza

Authors
Codeluppi, Vanni
Citation
Vanni Codeluppi, Shoptainment: verso il marketing dell'esperienza, Micro & macro marketing, (3), 2001, pp. 403-412
Journal title
Micro & macro marketing
ISSN journal
11214228 → ACNP
Issue
3
Year of publication
2001
Pages
403 - 412
Database
ESSPER
SICI code
1121-4228(2001)7:3<403:SVIMD>2.0.ZU;2-W