Brand Tracking

Authors
Collesei, Umberto
Citation
Umberto Collesei, Brand Tracking, Micro & macro marketing, (3), 2002, pp. 537-546
Journal title
Micro & macro marketing
ISSN journal
11214228 → ACNP
Issue
3
Year of publication
2002
Pages
537 - 546
Database
ESSPER
SICI code
1121-4228(2002)7:3<537:BT>2.0.ZU;2-V