Authors
Citation
Lia Zarantonello, Marketing esperienziale secondo Bernd Schmitt: applicazione a The Disney Store Italia, Micro & macro marketing, (3), 2003, pp. 387-399
Journal title
Micro & macro marketing
ISSN journal
11214228
→ ACNP
Issue
3
Year of publication
2003
Pages
387 - 399
Database
ESSPER
SICI code
1121-4228(2003)7:3<387:MESBSA>2.0.ZU;2-6