La crisi del brand management

Authors
Woodyatt, Keith M. Vergani, Pierluigi
Citation
Keith M. Woodyatt et Pierluigi Vergani, La crisi del brand management, Trade marketing, (13), 1995, pp. 27-32
Journal title
Trade marketing
ISSN journal
15916235 → ACNP
Issue
13
Year of publication
1995
Pages
27 - 32
Database
ESSPER
SICI code
1591-6235(1995)18:13<27:LCDBM>2.0.ZU;2-4