Authors
Citation
Guido Cristini, Marca commerciale e categoria: dimensioni strategiche e opzioni congiunturali, Trade marketing, (19), 1997, pp. 23-47
Journal title
Trade marketing
ISSN journal
15916235
→ ACNP
Issue
19
Year of publication
1997
Pages
23 - 47
Database
ESSPER
SICI code
1591-6235(1997)18:19<23:MCECDS>2.0.ZU;2-N