La gestione delle risorse customer based mediante la fidelity card: il caso A&O Selex

Authors
Castaldo, Sandro Fallarino, Mariarita Zanasi, Alessandro
Citation
Sandro Castaldo et al., La gestione delle risorse customer based mediante la fidelity card: il caso A&O Selex, Trade marketing, (21), 1997, pp. 5-38
Journal title
Trade marketing
ISSN journal
15916235 → ACNP
Issue
21
Year of publication
1997
Pages
5 - 38
Database
ESSPER
SICI code
1591-6235(1997)18:21<5:LGDRCB>2.0.ZU;2-4