SOURCE CREDIBILITY DURING THE GULF-WAR - A Q-STUDY OF RURAL AND URBANSAUDI-ARABIAN CITIZENS

This study of how Saudi Arabians sought and placed credibility in info rmation sources about the Gulf War found that those studied fell into two groups: (1) global oriented individuals, primarily urbanites, who were international radio-oriented, and (2) traditional or village orie nted individuals, primarily rural, who placed more trust in domestic m edia. All relied more heavily on broadcast media than on print media. Sources of information were Q-sorted by male Saudi nationals in wester n Saudi Arabia.