Advertising for the launch of a product with random success.

Authors
Buratto, Alessandro Viscolani, Bruno
Citation
Alessandro Buratto et Bruno Viscolani, Advertising for the launch of a product with random success., Ricerca operativa, 26(79), 1996, pp. 45-64
Journal title
Ricerca operativa
ISSN journal
03908127 → ACNP
Volume
26
Issue
79
Year of publication
1996
Pages
45 - 64
Database
ESSPER
SICI code
0390-8127(1996)26:79<45:AFTLOA>2.0.ZU;2-L