Come impostare e rendere efficace una strategia di Customer Relationship Management

Authors
Colombo, M.
Citation
M. Colombo, Come impostare e rendere efficace una strategia di Customer Relationship Management, Lettera marketing ABI, (6), 2000, pp. 26-32
Journal title
Lettera marketing ABI
ISSN journal
11243848 → ACNP
Issue
6
Year of publication
2000
Pages
26 - 32
Database
ESSPER
SICI code
1124-3848(2000)25:6<26:CIEREU>2.0.ZU;2-9