The advertising challenge of the 21st century. The inaugural speech to the 36th IAA World Congress

Authors
Cappo, Joe
Citation
Joe Cappo, The advertising challenge of the 21st century. The inaugural speech to the 36th IAA World Congress, Problemi di gestione dell'impresa, (25), 1998, pp. 103-107
Journal title
Problemi di gestione dell'impresa → ACNP
Issue
25
Year of publication
1998
Pages
103 - 107
Database
ESSPER
SICI code