This paper is both an extension and an expansion of two earlier studie
s concerned with the direction of OR/MS research as reported in its ar
chival literature (Reisman and Kirschnick 1994, 1995). All of these pa
pers provide a content analysis of the OR/MS archival journals. Howeve
r, this paper focuses on the entire life-cycle literature of Cellular
Manufacturing as a module of OR/MS. It addresses the research strategy
employed by, and the theory-vs-applied orientation exhibited by, the
authors. In all, 235 articles, starting in 1969, were reviewed and cla
ssified on a five-point scale, ranging from pure theory to bonafide ap
plications. Secondly, the articles were classified in terms of seven t
ypes of research processes used by authors. Next, statistical correlat
ions were performed relating data from the above classifications. The
findings show that the literature is dominated (94 papers, or 40%) by
articles classified as pure theory using synthetic ''data'' and the ri
pple or incremental process as a basic research strategy. During the f
irst decade of cellular manufacturing research (1969 through 1978), th
is subset accounted for but 4 out of 42 (or 9.5%) of the papers publis
hed, whereas during the most recent decade it accounted for 81 papers
(or 47.4%) of the literature. Lastly, the article raises questions abo
ut the future of cellular manufacturing research vis-g-vis other relat
ed subject matter.