ETHNICITY IS NOT ENOUGH - LATINO-LED MULTIRACIAL COALITIONS IN LOS-ANGELES

The concept of deracialized electoral strategies has been applied prim arily to African-American candidates running in majority white or raci ally mixed jurisdictions. The author explores the use of deracialized electoral strategies by victorious Latino city council candidates in L os Angeles. These candidates ran in Latino-majority city council distr icts, yet faced multiracial electorates. To build cross-racial support , the winning Latino candidates employed deracialized political styles , issue stances, and mobilization strategies. On the council, Latinos have pursued a largely deracialized agenda.