The concept of deracialized electoral strategies has been applied prim
arily to African-American candidates running in majority white or raci
ally mixed jurisdictions. The author explores the use of deracialized
electoral strategies by victorious Latino city council candidates in L
os Angeles. These candidates ran in Latino-majority city council distr
icts, yet faced multiracial electorates. To build cross-racial support
, the winning Latino candidates employed deracialized political styles
, issue stances, and mobilization strategies. On the council, Latinos
have pursued a largely deracialized agenda.