Jb. Ford et al., MORAL JUDGMENT AND MARKET NEGOTIATIONS - A COMPARISON OF CHINESE AND AMERICAN MANAGERS, Journal of international marketing, 5(2), 1997, pp. 57-76
Given the potential of the trading relationship between the People's R
epublic of China and the United States, insight into the Sino-American
market negotiation process has never been more important. This explor
atory study compares the Cognitive Moral Development (CMD) and negotia
tion style of international business people from mainland China with t
heir direct American counterparts. In so doing, insight is gained conc
erning the cultural underpinnings of the market negotiation process wi
th this very important, yet very foreign, Asian trading partner.