Over the past two to three decades there has been vigorous debate in t
he sociological literature as well as in popular forums concerning the
changing social position and status of the medical profession and the
extent to which consumerism has entered the doctor-patient relationsh
ip. Few qualitative sociological inquiries, however, have directly sou
ght the views of medical practitioners themselves on these issues. To
address this hiatus, this article discusses the findings from an empir
ical study using semi-structured indepth interviews with 20 doctors li
ving and working in Sydney about their views on the contemporary statu
s of the medical profession and their experiences of medical practice.
Three major aspects are discussed: the extent to which the social pos
ition of doctors has changed, the impact of consumerism on medical pra
ctice and the qualities of a 'good' doctor. The implications of these
data for theorising the nature of contemporary medical practice, power
and professional status is explored, with particular reference to the
insights offered by Foucauldian theory.