INTEGRATING CONTEMPORARY STRATEGIC MANAGEMENT PERSPECTIVES

Building on evolving perspectives about business strategy, the authors develop an integrative framework for examining the rote and contribut ion of various contemporary views of business strategy. The major dime nsions of the framework are creating a market-driven culture and reami ng process, determining the organization's unique value proposition, l everaging its distinct capabilities, making relationship strategy deci sions inside and outside the organization and implementing necessary o rganizational change. (C) 1997 Elsevier Science Ltd.