We have developed a theoretical model for describing the electromagnet
ic response of noble metal surfaces. The model takes into account the
d to s-p interband transitions as well the actual crystalline geometry
. The surface response is incorporated in a calculation of the optical
reflectance, and it yields corrections to Fresnel's formulae which de
pend on the angle between the polarization vector and the surface prin
cipal directions. The anisotropy effect has been confirmed by surface
reflectance anisotropy spectroscopy experiments performed on (110) Ag
and Au surfaces. We show that the main contribution to the anisotropy
is the screened surface local-field effect on resonant dipolar oscilla
tions localized near the surface.