FUTURE-DEMAND FOR PAY-TV IN THE UK

This article focuses on the prospects for pay-TV in the UK over the ne xt 10 years, The major development on the horizon is the advent of dig ital television the introduction of which has the potential to signifi cantly increase the demand for pay-TV services, This article examines some of the key issues and, with reference to both a bottom-up and top -down approach, provides projections of industry revenues and hardware penetration rates to the year 2005. (C) 1997 Elsevier Science Ltd.