THE TOURISM MARKETS OF THE 4 DRAGONS - A CANADIAN PERSPECTIVE

There is a strong relationship between the tourism industry and econom ic development in any nation, The Canadian tourism industry is no exce ption. Certain emerging international markets with high growth potenti al, however, are not being aggressively pursued by Canadian tourism in terests. One such market is that of The Four Dragons -Hong Kong, Singa pore, South Korea, and Taiwan. This article presents both an in-depth analysis of these growing tourism markets and their travellers' behavi our and a close examination of the strength and weakness of Canadian t ourism industry. Based on these analyses, a marketing strategy is reco mmended to the Canadian tourism industry to penetrate the Four Dragon markets. (C) 1997 Elsevier Science Ltd.