ORGANIZATIONAL TRANSFORMATION

A transformation creates a sustainable metamorphosis from a vision tha t produces radical changes in an: organization's products/services, co nsumers/clients, market channels, skills, sources of margin, competiti ve advantage, and persona, integrating these changes with core compete ncies. This article discusses the nature and means of creating such a transformation. A synthesis of ideas drawn from several sources sugges ts that the forces producing disequilibrium, commitment, anti breakout must be understood and managed by a leader to transform an organizati on. Propositions consider the key features of a transformation, proces s types that can produce a transformation, and the stages and steps re quired to create a transformation.