Rheological experiments were carried out on aqueous micellar solutions
of the ''dimeric'' surfactant ethanediyl-alpha,omega-bis(dodecyldimet
hylammonium bromide) as a function of surfactant volume fraction and t
emperature. The aim was to investigate the effect of electrostatic int
eractions on the micellar size through the linear viscoelastic propert
ies of the system. The zero-shear viscosity results indicate a sharp c
rossover from a dilute regime in which the micelle growth is very weak
to a regime of rapid growth, in agreement with the theoretical predic
tions. However, upon increasing further the volume fraction, a maximum
of the zero-shear viscosity is observed which suggests that the micel
lar length also goes through a maximum. This is confirmed by the analy
sis of the viscoelastic spectra on the basis of the recently developed
models taking into account both reptation and Rouse processes. The de
crease of micellar length observed in the high volume fraction range h
as been interpreted as due to the decrease of the effective end-cap en
ergy associated with the theoretically predicted increase of the micel
le ionization degree with volume fraction. The effect of the electrost
atic interactions also appears in the behavior of the plateau modulus
that exhibits a larger volume fraction dependence than in highly scree
ned micelles.