This paper examines the elected versus appointed commissioner dichotom
y from a market value perspective. Previous empirical analysis tends t
o concentrate on rates rather than examining the impact on shareholder
s' wealth. We examine life insurance industry data during the period s
urrounding the passage of California's Proposition 103. The primary im
pact of the referendum on life insurers is to change the method of com
missioner selection from appointment to popular vote. We find that thi
s change significantly reduced the value of life insurers doing busine
ss in California. This result is consistent with the recent findings o
f Boyes and McDowell (1989) and Smartt (1994) using alternative evalua
tion procedures for firms in other related industries. This implies th
at the change to a popular election of commissioners either increases
the level of risk and/or decreases the expected cash flows of regulate
d firms.