INTERACTIVE TELEVISION TRIALS AND MARKETPLACE EXPERIENCES

Authors
CAREY J
Citation
J. Carey, INTERACTIVE TELEVISION TRIALS AND MARKETPLACE EXPERIENCES, MULTIMEDIA TOOLS AND APPLICATIONS, 5(2), 1997, pp. 207-216
Citations number
20
Categorie Soggetti
Computer Sciences","Computer Science Theory & Methods","Computer Science Information Systems","Computer Science Software Graphycs Programming","Engineering, Eletrical & Electronic
Journal title
MULTIMEDIA TOOLS AND APPLICATIONS → ACNP
ISSN journal
13807501
Volume
5
Issue
2
Year of publication
1997
Pages
207 - 216
Database
ISI
SICI code
1380-7501(1997)5:2<207:ITTAME>2.0.ZU;2-I
Abstract
This article provides a review of ITV trials and services from the 197 0s through the mid 1990s. It presents an annotated history of ITV and draws a number of lessons about content, pricing, consumer appeal and advertising within an interactive television context. ITV has alternat ed between peaks of marketing hyperbole and valleys of skepticism. A r ealistic path of development may now be emerging.