INTERACTIVE MEDIA - A STEP TOWARDS INTERACTIVE TELEVISION THROUGH CABLE DISTRIBUTION

The technology ingredients are today available for making the Interact ive Media services march into our homes. This would truly usher in the Information Age, and change the world-order itself. There have been a spate of approaches by major companies in the world for ushering in t he interactive multimedia services, and each of these approaches have faced socio-economic problems. The paper discusses the nature of Inter active Media and the key issues and philosophies which will contribute to its success. It concludes with a model for Interactive Media servi ces which is specially well suited for developing countries such as In dia.