M. Tambe, INTERACTIVE MEDIA - A STEP TOWARDS INTERACTIVE TELEVISION THROUGH CABLE DISTRIBUTION, Electronics information & planning, 24(9), 1997, pp. 513-517
The technology ingredients are today available for making the Interact
ive Media services march into our homes. This would truly usher in the
Information Age, and change the world-order itself. There have been a
spate of approaches by major companies in the world for ushering in t
he interactive multimedia services, and each of these approaches have
faced socio-economic problems. The paper discusses the nature of Inter
active Media and the key issues and philosophies which will contribute
to its success. It concludes with a model for Interactive Media servi
ces which is specially well suited for developing countries such as In
dia.