We examine the relationship between stock prices and market segmentati
on induced by ownership restrictions in Mexico. The focus is on multip
le classes of equity that differentiate between foreign and domestic t
raders, and between domestic individuals and institutions. Significant
stock price premia are documented for shares not restricted to a part
icular investor group. We analyze the theoretical and empirical determ
inants of premia across firms and over time. In addition to economy-wi
de factors, segmentation reflects the relative scarcity of unrestricte
d shares. The results provide additional support for Stulz and Wasserf
allen's (1995) hypothesis that firms discriminate between investor gro
ups with different demand elasticities.