Faced with higher medical costs and increased insurance premiums, corp
orations are focusing on health promotion and wellness. With increasin
g numbers of women in the workforce, corporations have identified the
need for prenatal programs. By developing, initiating, and evaluating
outcome-based prenatal programs nurses can target the health care need
s of this select population. One such program documented several outco
mes including improved employee health and an 86% reduction in materna
l/newborn costs.