Antihistamines are considered first-line therapy for the relief of sym
ptoms of chronic urticaria and are potentially valuable in atopic skin
conditions. Loratadine, a new H-1-histamine-receptor antagonist, is s
imilar in efficacy to hydroxyzine and at least comparable to cetirizin
e and terfenadine in treating chronic idiopathic urticaria. Loratadine
has a faster onset of action than astemizole. The efficacy of loratad
ine does not diminish with prolonged administration (subsensitivity).
In patients with eczema, loratadine 10 mg once daily reduced pruritus
and rash significantly more effectively than placebo and at least as w
ell as hydroxyzine. In contrast to classic antihistamines and cetirizi
ne, loratadine has no significant central nervous system effects. Lora
tadine also is without anticholinergic and cardiovascular adverse effe
cts, and produces no clinically significant changes in laboratory test
indices. The half-life of 8.4 hours allows once-daily administration.
Loratadine is a fast-acting, effective, and well-tolerated antihistam
ine for the treatment of chronic idiopathic urticaria and allergic ski
n disorders. The drug maintains efficacy even during prolonged adminis
tration and offers a convenient once-daily dosage schedule without an
excessively lengthy duration of action.