Doubts have been raised in the popular press about the credibility and
desirability of alcohol research funded by the industry. In this pape
r, it is asserted that little independent, empirical research is avail
able on the effects commercial sponsorship has on the research topic a
nd outcome. The author proposes further research in this area that wou
ld be helpful in clearing the menaces of unwanted funding practices. I
t is suggested to draw up guidelines or rules of conduct similar to th
ose that are being developed in, particularly, pharmacological researc
h, an area that is highly dependent upon sponsorship by commercial ind
ustry.