We should recognize that we have a responsibility to people who live o
utside our own borders, and view ourselves as part of the global commu
nity. Looking at China we are faced with ethical dilemmas which requir
e consideration. First, there is the ethical dilemma of business versu
s health. The opening and development of the tobacco business in China
, which includes vigorous marketing, is considered against the health
consequences of tobacco use which is estimated to cost 600 000 lives a
nnually in China, rising to 2 million by 2025 without effective tobacc
o control programmes. A second ethical dilemma is employment versus im
poverishment, in which the opportunities for work in the tobacco indus
try are considered against a background of malnutrition caused in part
by a proportion of household budgets used to buy tobacco, and the ero
sion of the land, as trees are used to produce tobacco. Gains have alr
eady been made in tobacco control in China, with the way open for much
development in the future.