GENETIC REENGINEERING OF CORPORATIONS

The work presented here constitutes a chapter in a forthcoming book by the same author entitled Conquering Uncertainty (McGraw-Hill). The ap proach uses the Voltera-Lotka equations to describe the competitive dy namics in a market niche occupied by two competitors. All types of com petition are considered. Examples from industry demonstrate the possib ility to alter the competitive roles by acting on the parameters of th e equations. A methodology is given on how to guide and optimize adver tising and image-building strategies. (C) 1997 Elsevier Science Inc.