IS THERE CUSTOMER DISCRIMINATION IN COLLEGE BASKETBALL - THE PREMIUM FANS PAY FOR WHITE PLAYERS

Authors
BROWN RW JEWELL RT
Citation
Rw. Brown et Rt. Jewell, IS THERE CUSTOMER DISCRIMINATION IN COLLEGE BASKETBALL - THE PREMIUM FANS PAY FOR WHITE PLAYERS, Social science quarterly, 75(2), 1994, pp. 401-413
Citations number
23
Categorie Soggetti
Social, Sciences, Interdisciplinary
Journal title
Social science quarterly → ACNP
ISSN journal
00384941
Volume
75
Issue
2
Year of publication
1994
Pages
401 - 413
Database
ISI
SICI code
0038-4941(1994)75:2<401:ITCDIC>2.0.ZU;2-8
Abstract
College basketball seems to present minority athletes with educational opportunities which would be unavailable otherwise. These programs ap pear free of racial bias. However, customer discrimination can affect these programs by increasing the revenue-earning potential of white pl ayers relative to black players, indicating that college basketball pr ograms have economic incentives to discriminate against prospective bl ack players. This study presents evidence of customer discrimination i n college basketball.