SKINNER AS SELF-MANAGER

B. F. Skinner was a remarkably productive, creative? and happy individ ual, in large part because of his expertise in self-management, a set of self-change skill!; that derive to some extent from his own scienti fic and theoretical work;. Skinner's ardent defense of determinism app ears to conflict with his views on self-control; although determinism can be reconciled with these views, we would be best served by dispens ing with the ''ism'' and focusing instead on relevant data and data-dr iven theories. Contemporary research on self-control has diverged from Skinner's formulation in a number of ways, especially in focusing on cognition and choice. The extraordinary success Skinner had in applyin g self-management principles to his life should inspire us to take a c loser look at the potential value such principles may have for society .