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Results: 1-25/1314
Authors:
Horsky, Dan
Simon, Leonard S.
Citation: Horsky, Dan et S. Simon, Leonard, Advertising and the Diffusion of New Products, Marketing science , 2(1), 1983, pp. 1-17
Authors:
Rangaswamy, Arvind
Cochran, James J.
Erdem, Tülin
Hauser, John R.
Meyer, Robert J.
Citation: Rangaswamy, Arvind et al., Editorial: Editor-in-Chief Search Committee Report: The Digital Future Is Now, Marketing science , 27(1), 2006, pp. 1-3
Authors:
Wilson, Lynn O.
Norton, John A.
Citation: O. Wilson, Lynn et A. Norton, John, Optimal Entry Timing for a Product Line Extension, Marketing science , 8(1), 1989, pp. 1-17
Authors:
Desarbo, Wayne S.
Manrai, Ajay K
Citation: S. Desarbo, Wayne et K. Manrai, Ajay, A New Multidimensional Scaling Methodology for the Analysis of Asymmetric Proximity Data in Marketing Research, Marketing science , 11(1), 1992, pp. 1-20
Authors:
Katahira, Hotaka
Citation: Katahira, Hotaka, Perceptual Mapping Using Ordered Logit Analysis, Marketing science , 9(1), 1990, pp. 1-17
Authors:
Givon, Moshe
Citation: Givon, Moshe, Variety Seeking through Brand Switching, Marketing science , 3(1), 1984, pp. 1-22
Authors:
Chen, Yuxin
Joshi, Yogesh V.
Raju, Jagmohan S.
Zhang, Z. John
Citation: Chen, Yuxin et al., A Theory of Combative Advertising, Marketing science , 28(1), 2009, pp. 1-19
Authors:
Shugan, Steven M.
Citation: M. Shugan, Steven, Editorial: The Mission of Marketing Science, Marketing science , 21(1), 2002, pp. 1-13
Authors:
Toubia, Olivier
Netzer, Oded
Citation: Toubia, Olivier et Netzer, Oded, Idea Generation, Creativity, and Prototypicality, Marketing science , 36(1), 2017, pp. 1-20
Authors:
Shugan, Steven M.
Citation: M. Shugan, Steven, Editorial: Are Consumers Rational? Experimental Evidence?, Marketing science , 25(1), 2006, pp. 1-7
Authors:
Pringle, Lewis G.
Wilson, R. Dale
Brody, Edward I.
Citation: G. Pringle, Lewis et al., NEWS: A DECISION-ORIENTED MODEL FOR NEW PRODUCT ANALYSIS AND FORECASTING, Marketing science , 1(1), 1982, pp. 1-29
Authors:
Gupta, Sunil
Hanssens, Dominique
Hauser, John R.
Lehmann, Donald
Schmitt, Bernd
Citation: Gupta, Sunil et al., Introduction to Theory and Practice in Marketing Conference Special Section of "Marketing Science", Marketing science , 33(1), 2014, pp. 1-5
Authors:
Lin, Song
Zhang, Juanjuan
Hauser, John R.
Citation: Lin, Song et al., Learning from Experience, Simply, Marketing science , 34(1), 2015, pp. 1-19
Authors:
Rangaswamy, Arvind
Cochran, James J.
Erdem, Tülin
Hauser, John R.
Meyer, Robert J.
Citation: Rangaswamy, Arvind et al., Editorial: Editor-in-Chief Search Committee Report: The Digital Future Is Now, Marketing science , 27(1), 2008, pp. 1-3
Authors:
Shugan, Steven M.
Citation: M. Shugan, Steven, Editorial: Defining Interesting Research Problems, Marketing science , 22(1), 2003, pp. 1-15
Authors:
Green, Paul E.
Krieger, Abba M.
Citation: E. Green, Paul et M. Krieger, Abba, Models and Heuristics for Product Line Selection, Marketing science , 4(1), 1985, pp. 1-19
Authors:
Shugan, Steven M.
Citation: M. Shugan, Steven, Editorial: Endogeneity in Marketing Decision Models, Marketing science , 23(1), 2003, pp. 1-3
Authors:
Krishnamurthi, Lakshman
Raj, S. P.
Citation: Krishnamurthi, Lakshman et P. Raj, S., A Model of Brand Choice and Purchase Quantity Price Sensitivities, Marketing science , 7(1), 1988, pp. 1-20
Authors:
Jain, Dipak C.
Vilcassim, Naufel J.
Citation: C. Jain, Dipak et J. Vilcassim, Naufel, Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach, Marketing science , 10(1), 1991, pp. 1-23
Authors:
Hauser, John R.
Allenby, Greg
Murphy, Frederic H.
Raju, Jagmohan
Staelin, Richard
Steckel, Joel
Citation: R. Hauser, John et al., Editorial: "Marketing Science": Growth and Evolution, Marketing science , 24(1), 2005, pp. 1-2
Authors:
Dolan, Robert J.
Citation: J. Dolan, Robert, Quantity Discounts: Managerial Issues and Research Opportunities, Marketing science , 6(1), 1987, pp. 1-22
Authors:
Salisbury, Linda Court
Feinberg, Fred M.
Citation: Salisbury, Linda Court et M. Feinberg, Fred, Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test, Marketing science , 29(1), 2010, pp. 1-17
Authors:
Desai, Preyas S.
Citation: S. Desai, Preyas, Editorial: "Marketing Science" Replication and Disclosure Policy, Marketing science , 32(1), 2013, pp. 1-3
Authors:
Sudhir, K.
Citation: K. Sudhir,, Editorial: The Exploration-Exploitation Tradeoff and Efficiency in Knowledge Production, Marketing science , 35(1), 2016, pp. 1-9
Authors:
Desarbo, Wayne
Rao, Vithala R.
Citation: Desarbo, Wayne et R. Rao, Vithala, A Constrained Unfolding Methodology for Product Positioning, Marketing science , 5(1), 1986, pp. 1-19