Editorial: The Mission of Marketing Science

Authors
Shugan, Steven M.
Citation
M. Shugan, Steven, Editorial: The Mission of Marketing Science, Marketing science , 21(1), 2002, pp. 1-13
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
21
Issue
1
Year of publication
2002
Pages
1 - 13
Database
ACNP
SICI code