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Results: 1-25/320
Authors:
KOVER AJ
Citation: Aj. Kover, PRACTITIONERS AND ACADEMICS - A PRECARIOUS BALANCE, Journal of advertising research, 38(4), 1998, pp. 5-5
Authors:
SHAVITT S
LOWREY P
HAEFNER J
Citation: S. Shavitt et al., PUBLIC-ATTITUDES TOWARD ADVERTISING - MORE FAVORABLE THAN YOU MIGHT THINK, Journal of advertising research, 38(4), 1998, pp. 7-22
Authors:
BEZIANAVERY A
CALDER B
IACOBUCCI D
Citation: A. Bezianavery et al., NEW MEDIA INTERACTIVE ADVERTISING VS. TRADITIONAL ADVERTISING, Journal of advertising research, 38(4), 1998, pp. 23-32
Authors:
MARCHAND J
LAVOIE S
Citation: J. Marchand et S. Lavoie, NONPROFIT ORGANIZATIONS PRACTICES AND PERCEPTIONS OF ADVERTISING - IMPLICATIONS FOR ADVERTISERS, Journal of advertising research, 38(4), 1998, pp. 33-40
Authors:
STAPEL J
Citation: J. Stapel, RECALL AND RECOGNITION - A VERY CLOSE RELATIONSHIP, Journal of advertising research, 38(4), 1998, pp. 41-45
Authors:
EPHRON E
Citation: E. Ephron, POINT-OF-VIEW - OPTIMIZERS AND MEDIA PLANNING, Journal of advertising research, 38(4), 1998, pp. 47-56
Authors:
BECKER BW
Citation: Bw. Becker, VALUES IN ADVERTISING RESEARCH - A METHODOLOGICAL CAVEAT, Journal of advertising research, 38(4), 1998, pp. 57-60
Authors:
NEEDEL SP
Citation: Sp. Needel, UNDERSTANDING CONSUMER RESPONSE TO CATEGORY MANAGEMENT THROUGH VIRTUAL-REALITY, Journal of advertising research, 38(4), 1998, pp. 61-67
Authors:
KOVER AJ
Citation: Aj. Kover, JUMPS, Journal of advertising research, 38(3), 1998, pp. 5-5
Authors:
DREZE X
ZUFRYDEN F
Citation: X. Dreze et F. Zufryden, IS INTERNET ADVERTISING READY FOR PRIME-TIME, Journal of advertising research, 38(3), 1998, pp. 7-18
Authors:
NACCARATO JL
NEUENDORF KA
Citation: Jl. Naccarato et Ka. Neuendorf, CONTENT-ANALYSIS AS A PREDICTIVE METHODOLOGY - RECALL, READERSHIP, AND EVALUATIONS OF BUSINESS-TO-BUSINESS PRINT ADVERTISING, Journal of advertising research, 38(3), 1998, pp. 19-33
Authors:
TSCHEULIN DK
HELMIG B
Citation: Dk. Tscheulin et B. Helmig, THE OPTIMAL-DESIGN OF HOSPITAL ADVERTISING BY MEANS OF CONJOINT-MEASUREMENT, Journal of advertising research, 38(3), 1998, pp. 35-46
Authors:
HUFF LC
ALDEN DL
Citation: Lc. Huff et Dl. Alden, AN INVESTIGATION OF CONSUMER RESPONSE TO SALES PROMOTIONS IN DEVELOPING MARKETS - A 3-COUNTRY ANALYSIS, Journal of advertising research, 38(3), 1998, pp. 47-56
Authors:
RICE D
BENNETT R
Citation: D. Rice et R. Bennett, THE RELATIONSHIP BETWEEN BRAND USAGE AND ADVERTISING TRACKING MEASUREMENTS - INTERNATIONAL FINDINGS, Journal of advertising research, 38(3), 1998, pp. 58-66
Authors:
GARDNER E
TRIVEDI M
Citation: E. Gardner et M. Trivedi, A COMMUNICATIONS FRAMEWORK TO EVALUATE SALES PROMOTION STRATEGIES, Journal of advertising research, 38(3), 1998, pp. 67-71
Authors:
ROSENBERG K
Citation: K. Rosenberg, SHOULD THE LANGUAGE OF TESTING BE ABOLISHED, Journal of advertising research, 38(3), 1998, pp. 73-76
Authors:
KOVER AJ
Citation: Aj. Kover, TRUTH AND REALITY, Journal of advertising research, 38(2), 1998, pp. 5-5
Authors:
VANAUKEN S
ADAMS AJ
Citation: S. Vanauken et Aj. Adams, ATTRIBUTE UPGRADING THROUGH ACROSS-CLASS, WITHIN-CATEGORY COMPARISON ADVERTISING, Journal of advertising research, 38(2), 1998, pp. 6-16
Authors:
BUSH AJ
BUSH V
HARRIS S
Citation: Aj. Bush et al., ADVERTISER PERCEPTIONS OF THE INTERNET AS A MARKETING COMMUNICATIONS TOOL, Journal of advertising research, 38(2), 1998, pp. 17-27
Authors:
GHOSE S
DOU WY
Citation: S. Ghose et Wy. Dou, INTERACTIVE FUNCTIONS AND THEIR IMPACTS ON THE APPEAL OF INTERNET PRESENCE SITES, Journal of advertising research, 38(2), 1998, pp. 29-43
Authors:
DOYLE KO
Citation: Ko. Doyle, RESEARCH NOTE - RELIABILITY AND DIMENSIONALITY OF STIMULUS RATINGS, Journal of advertising research, 38(2), 1998, pp. 45-50
Authors:
JONES JP
Citation: Jp. Jones, POINT-OF-VIEW - STAS AND BEHAVIORSCAN - YET ANOTHER VIEW, Journal of advertising research, 38(2), 1998, pp. 51-53
Authors:
LODISH LM
Citation: Lm. Lodish, STAS AND BEHAVIORSSAN - ITS JUST NOT THAT SIMPLE, Journal of advertising research, 38(2), 1998, pp. 54-56
Citation: THE ARF NAMES 10 OGILVY-AWARD-WINNING CAMPAIGNS, Journal of advertising research, 38(2), 1998, pp. 57-62
Authors:
KOVER AJ
Citation: Aj. Kover, THOSE OLD TOUGH QUESTIONS AGAIN, Journal of advertising research, 38(1), 1998, pp. 5-5