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Results: 51-75/176
Authors:
MAZIS MB
Citation: Mb. Mazis, MARKETING AND PUBLIC-POLICY - PROSPECTS FOR THE FUTURE, Journal of public policy & marketing, 16(1), 1997, pp. 139-143
Authors:
KINNEAR TC
Citation: Tc. Kinnear, AN HISTORIC PERSPECTIVE ON THE QUANTITY AND QUALITY OF MARKETING AND PUBLIC-POLICY RESEARCH, Journal of public policy & marketing, 16(1), 1997, pp. 144-146
Authors:
THOMAS RE
MAURER VG
Citation: Re. Thomas et Vg. Maurer, DATABASE MARKETING PRACTICE - PROTECTING CONSUMER PRIVACY, Journal of public policy & marketing, 16(1), 1997, pp. 147-155
Authors:
RICHARDS JI
Citation: Ji. Richards, IS 44-LIQUORMART A TURNING-POINT, Journal of public policy & marketing, 16(1), 1997, pp. 156-162
Authors:
MORGAN FW
BOEDECKER KA
Citation: Fw. Morgan et Ka. Boedecker, PUNITIVE DAMAGES AFTER BMW V GORE (1996), Journal of public policy & marketing, 16(1), 1997, pp. 163-172
Authors:
LAIBLE M
Citation: M. Laible, CHANGEABLE MESSAGE SIGNS - A TECHNOLOGY WHOSE TIME HAS COME, Journal of public policy & marketing, 16(1), 1997, pp. 173-176
Authors:
VESPE F
Citation: F. Vespe, HIGH-TECH BILLBOARDS - THE SAME OLD LITTER ON A STICK, Journal of public policy & marketing, 16(1), 1997, pp. 176-179
Authors:
TAYLOR CR
Citation: Cr. Taylor, A TECHNOLOGY WHOSE TIME HAS COME OR THE SAME OLD LITTER ON A STICK - AN ANALYSIS OF CHANGEABLE MESSAGE BILLBOARDS, Journal of public policy & marketing, 16(1), 1997, pp. 179-186
Authors:
ROTFELD HJ
Citation: Hj. Rotfeld, MORAL SUASION - DEVELOPMENT OF THE US DIRECT SELLING ASSOCIATION - WOTRUBA,TR, Journal of public policy & marketing, 16(1), 1997, pp. 187-189
Authors:
PETTY RD
Citation: Rd. Petty, LAW AND ADVERTISING - CURRENT LEGAL ISSUES FOR AGENCIES, ADVERTISERS AND ATTORNEYS - FUEROGHNE,DK, Journal of public policy & marketing, 16(1), 1997, pp. 189-191
Authors:
PETTY RD
Citation: Rd. Petty, BE AD-VISED - THE LEGAL REFERENCE GUIDE FOR THE ADVERTISING EXECUTIVE(2D ED) - WOOD,DJ, Journal of public policy & marketing, 16(1), 1997, pp. 189-191
Authors:
ANDREASEN AR
Citation: Ar. Andreasen, MARKETING AND CONSUMER RESEARCH IN THE PUBLIC-INTEREST - HILL,RP, Journal of public policy & marketing, 16(1), 1997, pp. 191-193
Authors:
PETTY RD
HILL RP
GUNDLACH GT
SCAMMON DL
Citation: Rd. Petty et al., UNTITLED, Journal of public policy & marketing, 15(2), 1996, pp. 3-3
Authors:
RATCHFORD BT
AGRAWAL J
GRIMM PE
SRINIVASAN N
Citation: Bt. Ratchford et al., TOWARD UNDERSTANDING THE MEASUREMENT OF MARKET-EFFICIENCY, Journal of public policy & marketing, 15(2), 1996, pp. 167-184
Authors:
GUNDLACH GT
Citation: Gt. Gundlach, EXCHANGE RELATIONSHIPS AND THE EFFICIENCY INTERESTS OF THE LAW, Journal of public policy & marketing, 15(2), 1996, pp. 185-202
Authors:
MILNE GR
IYER ES
GOODINGWILLIAMS S
Citation: Gr. Milne et al., ENVIRONMENTAL-ORGANIZATION ALLIANCE RELATIONSHIPS WITHIN AND ACROSS NONPROFIT, BUSINESS, AND GOVERNMENT SECTORS, Journal of public policy & marketing, 15(2), 1996, pp. 203-215
Authors:
SCHERAGA C
CALFEE JE
Citation: C. Scheraga et Je. Calfee, THE INDUSTRY EFFECTS OF INFORMATION AND REGULATION IN THE CIGARETTE MARKET - 1950-1965, Journal of public policy & marketing, 15(2), 1996, pp. 216-226
Authors:
SPRIGGS MT
NEVIN JR
Citation: Mt. Spriggs et Jr. Nevin, NEGATIVE OPTION SELLING PLANS - CURRENT FORMS VERSUS EXISTING REGULATIONS, Journal of public policy & marketing, 15(2), 1996, pp. 227-237
Authors:
KELLY KJ
SWAIM RC
WAYMAN JC
Citation: Kj. Kelly et al., THE IMPACT OF A LOCALIZED ANTIDRUG MEDIA CAMPAIGN ON TARGETED VARIABLES ASSOCIATED WITH ADOLESCENT DRUG-USE, Journal of public policy & marketing, 15(2), 1996, pp. 238-251
Authors:
ROSE RL
BEARDEN WO
MANNING KC
Citation: Rl. Rose et al., USING INDIVIDUAL-DIFFERENCES TO SEGMENT THE MARKET FOR AN ATTRIBUTION-BASED SUBSTANCE-ABUSE INTERVENTION PROGRAM, Journal of public policy & marketing, 15(2), 1996, pp. 252-262
THE BIRTH OF MODERN ENTITLEMENT PROGRAMS - REPORTS FROM THE FIELD ANDIMPLICATIONS FOR WELFARE POLICY
Authors:
HILL RP
HIRSCHMAN EC
BAUMAN JF
Citation: Rp. Hill et al., THE BIRTH OF MODERN ENTITLEMENT PROGRAMS - REPORTS FROM THE FIELD ANDIMPLICATIONS FOR WELFARE POLICY, Journal of public policy & marketing, 15(2), 1996, pp. 263-277
Authors:
CORNWELL TB
GABEL TG
Citation: Tb. Cornwell et Tg. Gabel, OUT OF SIGHT, OUT OF MIND - AN EXPLORATORY EXAMINATION OF INSTITUTIONALIZATION AND CONSUMPTION, Journal of public policy & marketing, 15(2), 1996, pp. 278-295
Authors:
MCKAY SE
DUNDAS MJ
YEARGAIN JW
Citation: Se. Mckay et al., THE FDAS PROPOSED RULES REGULATING TOBACCO AND UNDERAGE SMOKING AND THE COMMERCIAL SPEECH DOCTRINE, Journal of public policy & marketing, 15(2), 1996, pp. 296-303
Authors:
SAMUELS LB
SAMUELS JM
Citation: Lb. Samuels et Jm. Samuels, COLOR TRADEMARKS - PROTECTION UNDER US LAW, Journal of public policy & marketing, 15(2), 1996, pp. 303-307
Authors:
SAMUELS JM
SAMUELS LB
Citation: Jm. Samuels et Lb. Samuels, FAMOUS MARKS NOW FEDERALLY PROTECTED AGAINST DILUTION, Journal of public policy & marketing, 15(2), 1996, pp. 307-310