DATABASE MARKETING PRACTICE - PROTECTING CONSUMER PRIVACY

Authors
THOMAS RE MAURER VG
Citation
Re. Thomas et Vg. Maurer, DATABASE MARKETING PRACTICE - PROTECTING CONSUMER PRIVACY, Journal of public policy & marketing, 16(1), 1997, pp. 147-155
Citations number
25
Categorie Soggetti
Business
Journal title
Journal of public policy & marketing → ACNP
ISSN journal
07439156
Volume
16
Issue
1
Year of publication
1997
Pages
147 - 155
Database
ISI
SICI code
0743-9156(1997)16:1<147:DMP-PC>2.0.ZU;2-S